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Princípios de Comunicação de Dados
Princípios de Estatística em Ecologia
Princípios da Terapia Comportamental Dialética em Ação
Princípios de Finanças Corporativas
Princípios Básicos de Análise do Comportamento
Princípios de Marketing
Princípios de marketing reúne os conceitos mais modernos sobre marketing e aplicações práticas que, juntos, ilustram como criar valor para o cliente e como fidelizá-los, diante das constantes oscilações econômicas pelas quais passam os mercados. Repleto de casos e exemplos de empresas globais, internacionais e brasileiras, este livro ressalta também o importante papel que a tecnologia desempenha no marketing contemporâneo para gerar vantagem competitiva às organizações e se faz indispensável para alunos e gestores das mais diferentes áreas.
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Product information, including title, description, and images, is sourced/provided by our affiliate partner, Grupo A.
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