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Retail Management - Merchandising Distribution and Marketing
This course introduces you to retail merchandising. We discuss the different ways to determine price points and examine the manufacturer-suggested retail price (MSRP). We then study visual merchandising and the principles of display design which are essential to attract customers. We also explore the flow of goods and services.We define ‘retail marketing’ and study its ‘4 Ps’: product price place and promotion. The course describes the ‘linear communication’ model and outlines the four important characteristics of retail communication tools. We study merchandise planning inventory management and assortment planning to help you calculate how much stock to buy.A solid understanding of retail merchandising and marketing will attract customers to your store. This course guides you through the proven principles and practices that can boost sales and your brand. Whether you are a business owner or manage a retail store this course can launch you to new heights so sign up to invest in your future.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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Share this product with a friend:
Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!
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