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Diploma in Applied Psychology - Consumer Behavior
This course will first introduce you to the importance of studying consumer behavior. You will learn how this field of study developed its applications and the stages involved in the consumer decision-making process. You will study the main models of consumer behavior how these models have been developed and their implications for a marketer. You will look into the Howard Sheth Model of Consumer Behavior study the work of renowned psychologists and learn the applications of these models for the work of a marketer.You will then study consumer attitudes to help you understand behaviors toward a brand product or service. The course will also discuss the nature and function of attitudes including the structural models of consumer attitudes. Next you will learn how attitudes are measured by marketers and how changes may come about. The course will then discuss the importance of personality as a factor in the consumer decision-making process as well as the ideas of self-image and self-concept.By gaining a better understanding of the nature and functions of attitudes how attitudes are formed and what factors influence attitudes you can influence the decision-making process of consumers. The Diploma in Applied Psychology - Consumer Behavior online course can help you design develop and implement marketing strategies that can help utilise individual consumers' buying personalities. So check out this course today and start enhancing your marketing skills.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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