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Public Speaking on Recorded Video and Video Calls
Public Speaking on Panels
Public Relations: Best Practices and Ethics
Public Speaking: Listening and Audience Analysis
Public Administration and Policy Management
Public Relations: Optimize Systems Theory and Stakeholder Management Practices
The material discusses the organizational factors and structures that apply to public relations. You will learn how the systems theory approach and the stakeholder management approach impact PR policies. Look into the different types of stakeholders and the public and study the strategic approaches for managing them. This course also explains why research plays a vital role in public relations management both in making it function strategically and adding to its credibility as a management function.Conducting formative and evaluative research is vital in modern PR management and this course discusses the differences between them. You will see that formative research is conducted to learn what the public knows and wants while evaluative research shows the impact made through communication efforts after a campaign. You will also study the usefulness of formal informal quantitative and qualitative research.The culture and structure of an organization have an important impact on its communication function. Upon completion of this course you will have learnt much more about the organizational and research theory that will help you achieve your organization's PR needs while simultaneously having acquired the skills to manage the stakeholders in your organization.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!