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Marketing Management - Analyzing Competitors and Customers
This course will first introduce you to the important features of competitor analysis. You will study the objectives of marketing including the engagement in activities that perform a socially and economically useful exchange development of a marketing organization and earning sufficient surplus/profit to survive and grow. You will also learn how to analyze a companyβs marketing strategy as well as study the different strategies of marketing.The PESTEL analysis is a framework or tool used to analyze and monitor the external marketing environment factors that have an impact on an organization. It stands for Political Economic Social Technological Environment and Legal. Changes in any of these aspects of the framework have the potential to impact the entire business. This course will discuss the different factors of the PESTEL framework and also of SWOT analysis.The course will then introduce learners to the important features of competitor analysis and explain how competitor analysis fits into a company's overall objectives. Upon the completion of this course you will have learned about core business processes and competencies how SWOT analysis can help your business analyze itself with its competitors and other methods used to analyze competitors and customers so make sure to check it out.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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Share this product with a friend:
Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!
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